Work That I've Done Projects I've Led
~ Aston Davies
~ Aston Davies
KZN Trail Running is a race organization that hosts upwards of 30 events per year. I led them through a full digital marketing revamp over 2 months and continue to manage aspects of their digital media.
I started by refreshing KZNTR’s online identity across their website and Facebook Page. I created event cover templates and social media content guidelines for each race. This was eventually then handed over to their content coordinators to utilize on an ongoing basis.
When turning focus onto the website revamp, I used structured schema markup for event pages and focused on landing page optimization through attractive UI and an easy to navigate mobile UX.
Over the past year we have refined our UI and navigation UX and constantly curated new content to drive traffic through to our blog and race entry pages. The organic search growth has been a notable success and you can view a comparison report of it here. Upon my recommendation, AMP as well as a progression toward developing into a PWA is the next step in the digital marketing evolution of KZNTR.
In mid 2017 Greene Realty approached me and asked that I revamp their online presence.
We started by developing a new website featuring a system for users to browse new rental and sales listings. The system I implemented was designed to actively capture leads browsing the website. These leads were then synced with an email automation system I set up for them (Mailchimp).
I strategized and managed launch campaign for their new website. This consisted of;
This farming cooperative formed in Pierson Florida, following industry devastation from hurricane Matthew. Although initially reluctant to go online, I was approached to consult as a digital marketing and web design manager by their board.
A growing issue for the coop was that the wholesale customers they interacted with at trade shows did not know where the foliage they bought at their local wholesaler was coming from or where they could obtain certain products. At a board meeting in early 2019 I suggested a move toward verifying which wholesalers stock FGFF foliage and after approval, began developing what is becoming a go to tool for the FGFF and their customers further down the supply chain. See the fern directory here.