Managed Digital Marketing · Cape TownRoamwork
- Industry
- Coworking and flexible offices
- Based in
- Cape Town, South Africa
- Channels
- Instagram, Facebook, LinkedIn, TikTok
- Built on
- WordPress, Elementor Pro, PONT
- With us
- Organic social, Google Ads, Website & hosting
A coworking space sells a feeling, and a floor plan can’t show it. So Roamwork’s feed shows the people: members on camera in Member Minutes, the space, the art and the coffee, shot on site by us. 44,100 people reached in one year.
Google Ads
Someone who needs a desk, an office or a room for the day searches for one. For more than three years we have run Roamwork's paid media, and in the last twelve months its Google Ads brought in 293 enquiries, from about a dozen a month to more than forty.
An ad group for each way to work
Coworking and hot desks, flexible offices and office space to let each have their own ad group for Summerley, Roamwork's building on Main Road, Kenilworth, so the ad matches the search.
Events, meetings and workshops
The event spaces and meeting rooms have campaigns of their own, for venue, workshop and conference searches across Cape Town, so the rooms fill as well as the desks.
Every enquiry counted
Lead forms, WhatsApp messages, taps on the phone number and the email address, and the website's Call us now button are each tracked, so the budget follows whatever brings people in.
One team with the feed and the site
We run Roamwork's organic social and host its website too, so the ads, the content and the page they land on are planned together.
Where they show upWhere Cape Town looks for a desk.
Search for coworking or an office to let in Kenilworth or Claremont, and Roamwork shows up for most of those searches.
- coworking kenilworth
- flexible office space cape town
- claremont coworking
- kenilworth office to let
- event venue cape town
- cape town meeting rooms
An illustration. The searches and the ads are from the account; the competitors are placeholders.
ResultsWebsite & hosting
People choose a coworking space on how it feels to work there, so Roamwork's homepage, written with an external copywriter, tells the story of a working day instead of listing desks. We built it on Elementor Pro, connected it to PONT, and host it.
A story-led homepage
We worked with an external copywriter to build the homepage and the user journey around a story of working at Roamwork, rather than a list of desks and prices.
Connected to PONT
Roamwork runs its spaces on PONT, a coworking management platform. The site is integrated with it, so what happens on the website carries through to the system that runs the building.
Hosted on Kinsta
Hosting is on Kinsta, where we are an Agency Partner: Google Cloud servers, Cloudflare's network in front, and a backup taken every day.
If you’re in coworking and need to take control of your marketing, let’s talk.
Get in touch with Sebenza Online today for a free 15-minute consult about Managed Digital Marketing: your in-house marketing team, from the content to the ads.
Book a free 15-minute consult
Organic social
The space, its members, its coffee.
Content days on site
Eight pieces a month, planned in advance and mostly shot at Roamwork by our videographer, with our kit and a shot list; the event photographs Roamwork sends us are edited in too.
Member Minutes
Short interviews with the people who work there: why they chose Roamwork, what they do, and thirty seconds to sell Cape Town.
The space, cut fast
Desks, booths, lounges and meeting rooms, cut to the beat, for anyone choosing where to work next.
Edited, captioned, posted
Every piece is cut, captioned and scheduled by us, and posted to Instagram, Facebook, LinkedIn and TikTok.