Meta ads, web design · Durban

Stewart & Son

Industry: Company registration, accounting and tax
Based in: Durban, South Africa
Built on: HTML, CSS and JavaScript, by hand
With us: Meta ads, Web design

This one is about speed. Stewart & Son is a Durban family firm that registers companies and gets small businesses tender-ready. We built its website in one week, start to finish, and had its Meta ads live and bringing in leads in under a month. Now they average four qualified leads a day.

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Meta ads

Two jobs, two ad sets.

Company registration

One ad set for the founders and sole traders going formal: a Pty Ltd registered with CIPC for one all-in price, and the firm stays on for the tax and the books.

A young founder at her desk with a laptop and a notebook: licensed stock, as used in the registration ads — Licensed stock, as in the ads

Tender-ready

One for the contractors and suppliers quoting on government work: CSD registration, tax clearance, B-BBEE and CIDB paperwork, each with its price on the ad.

Two contractors in overalls on a building site: licensed stock, as used in the tender ads — Licensed stock, as in the ads

Made from the website

Every ad is built from the site's own look, its serif, its brass and its ledger lines: stills, a carousel and short motion pieces in feed and story sizes, so a tap lands somewhere that already feels familiar.

Straight to the right form

Each ad opens the website's enquiry form with its service already chosen, and every enquiry says which ad brought it in, even when it comes days later.

The campaign

Stewart & Son ad: a salon owner in her salon, “Be your own boss.”, Pty Ltd company registration, R450 all-in — Company registrationFeed ad

Stewart & Son motion ad: the price counts up to R450 all-in, “Your company, registered.” — Company registrationMotion

Stewart & Son ad: a contractor in overalls, “Tender-ready, sorted.”, with the price of each certificate — Tender-readyFeed ad

Stewart & Son motion ad: “Tender deadline coming up?”, the certificates and their prices ticked off one by one — Tender-readyMotion

Carousel card one: Pty Ltd company registration, R450 all-in, registered with CIPC, no upsell — Registration, all-inThe carousel

Carousel card two: a shop owner behind her counter, company re-instatement for R1,100 — Back on the registerThe carousel

Carousel card three: “Every price, before you ask.”, a real person replies within one business day — Every price, before you askThe carousel

Ads: Stewart & Son, made by us. The people in the photographs are licensed stock, not clients.

Results^*

4Qualified leads a day, on average

5.67%Of people who see the ads click them, in the first four days

<30Days from starting the website to leads from Meta

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Web design

One week, start to finish. A site that shows every price up front, lists every document a client needs to bring, and sends every enquiry to a real person.

Business admin under one roof

Registration, accounting, tax, payroll and tender paperwork on one page, with the prices people ask about first right at the top.

Stewart & Son's homepage: “Be your own boss.”, with the CSD registration price in a card beside it — stewartandson.co.za

Every price, before you ask

The full price list, in the open: registrations, tenders and compliance, tax and payroll. People compare before they call, so the site does the comparing for them.

A shop owner behind the counter of her store: licensed stock, as used in the ads — Licensed stock, as in the ads

Know what to bring

A page that lists the documents for each service, so a client arrives with everything and nobody waits on a missing ID.

A smiling founder in a yellow blazer: licensed stock, as used in the ads — Licensed stock, as in the ads

An enquiry that reaches a person

A short form that lands with the firm straight away and remembers which ad or page brought each person in, with a promise on the page: a reply within one business day.

Stewart & Son's contact page: “Start your enquiry”, a short form, and the Durban office — stewartandson.co.za/contact

Results

7Days from start to a live website

Free 15-minute consult

If you’re in accounting and business services and need to take control of your paid media, let’s talk.

Get in touch with Sebenza Online today for a free 15-minute consult about Managed Paid Media: Google and Meta ads run by one team, and reported against what they bring in.

Book a free 15-minute consult

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